Book Design

Page Layout and Design Elements

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers One of the most important hurdles for an indie author / self-publisher to overcome is making sure your product can be displayed side-by-side with what the buying public is used to seeing from traditional publishers. This task is much easier for fiction than for nonfiction, but no matter what the subject, it costs just as much money to design and format a book that looks…

Read More

Ten Tips for Laying Out Back Cover Text Like a Pro

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers You’ll no doubt find plenty of information on what to include on the back cover of your book. Things like synopsis, barcode, publisher imprint, author bio, author photo, credits, and reviews are all customary. But laying these elements out on the back cover of a paperback needs to be done properly. Careful attention has to be paid to the font size and spacing; margins have…

Read More

An Indie-Author’s Guide to Organizing a Book for Publication

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers Whether you’re writing a novel or a nonfiction book, you’ll eventually need to organize the materials and format the interior for publication. This is something a professional book designer can do for you, but as the publisher, you should decide what sections you want to include. Some sections aren’t as important in today’s publishing world as they were even a decade ago, but for legal,…

Read More

Is the Nonfiction Book Cover Important?

Are nonfiction book covers as important to sales as fiction book covers? Yes. And possibly even more so for indie authors. Regardless of the book, a strong cover is going to work as good advertising. The book cover really is the handshake that greets the world. Current data specifically on book covers and sales is hard to come by, but there is plenty of anecdotal evidence that suggests cover design has a great deal of influence on buyers. In the…

Read More

Advice for Hiring a Book Cover Designer

Professional book cover design is essential because readers, retailers and reviewers glance at a book for only a few seconds before they make a choice. But, finding and hiring a cover designer can be tricky. You have to find someone who has the right talent and the right technical skills. Sending improperly formatted book covers to your printer can be time consuming and expensive. How to Find a Book Cover Designer When hiring a cover designer, the first thing you…

Read More

A Picture Might Be Worth 1000 Words, But Sometimes It Should Just Shut Up!

Your book cover is like a handshake. It’s the first impression the public will have of your book and it’s important to get it right. One of the biggest mistakes indie authors make is “image desperation.” Image desperation happens when a novice publisher is so desperate to have an image, any image, that he or she will make do with completely unsuitable photos or amateur illustrations that virtually shout, “homemade.” It’s not only damaging to your image, it’s completely unnecessary. It…

Read More

Best Selling Author Pam Crooks Talks About Her Move From Traditional to Self-Publishing

” Have the best product you can make. Same goes with  traditional publishing. Learn, write, revise and then repeat. Make it your mantra.“ When did you publish your first book? Pam Crooks: My first book was released by Dorchester Publishing in 2001. That book was Wyoming Wildflower, which is still my mother’s favorite. How long did it take you to find a publisher who would work with you? Pam Crooks: Forever, it seems. But all told, it was nine years…

Read More

Free Book Cover Design Fonts for Self-Publishers

Font choice can make or break your book cover design. There are just too many typefaces out there, and without years of training and the time and money to experiment, it’s probably safer to go with traditional styles for most book publishing projects. There are other things to consider, too, like commercial licenses if you’re selling a book. Then you have to confirm that the font is designed properly. We’ve all seen fonts where the spacing between the letters (tracking)…

Read More

Are You Selling Your Competitor’s Book Online?

by Cathi Stevenson   Creating a successful book cover and using it as a marketing tool takes a bit of imagination, some technical skills, and a little knowledge about human nature and psychology. You need to understand how people view things, what they look at, what attracts them to a particular book online and what makes a person buy one book instead of another. The website, the book cover’s position on the site and how it interacts or stands out…

Read More