Your book cover is like a handshake. It’s the first impression the public will have of your book and it’s important to get it right. One of the biggest mistakes indie authors make is “image desperation.” Image desperation happens when a novice publisher is so desperate to have an image, any image, that he or she will make do with completely unsuitable photos or amateur illustrations that virtually shout, “homemade.” It’s not only damaging to your image, it’s completely unnecessary. It…