book cover design

Ten Tips for Laying Out Back Cover Text Like a Pro

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers You’ll no doubt find plenty of information on what to include on the back cover of your book. Things like synopsis, barcode, publisher imprint, author bio, author photo, credits, and reviews are all customary. But laying these elements out on the back cover of a paperback needs to be done properly. Careful attention has to be paid to the font size and spacing; margins have…

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An Indie-Author’s Guide to Organizing a Book for Publication

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers Whether you’re writing a novel or a nonfiction book, you’ll eventually need to organize the materials and format the interior for publication. This is something a professional book designer can do for you, but as the publisher, you should decide what sections you want to include. Some sections aren’t as important in today’s publishing world as they were even a decade ago, but for legal,…

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Top 5 Reasons Indie Authors Need Goodreads

by Cathi Stevenson | BookCoverExpress.com With more than 65 million members, 2 billion books and 68 million reviews, Goodreads is a major platform indie authors don’t want to overlook. There are ample opportunities to share your book cover image and much more. If you haven’t already signed up with the Goodreads’ Author Program, you need to do that now. Why? Well, here’s 5 great reasons. Goodreads is free You can set up a free profile that includes your photo, bio,…

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Advice for Hiring a Book Cover Designer

Professional book cover design is essential because readers, retailers and reviewers glance at a book for only a few seconds before they make a choice. But, finding and hiring a cover designer can be tricky. You have to find someone who has the right talent and the right technical skills. Sending improperly formatted book covers to your printer can be time consuming and expensive. How to Find a Book Cover Designer When hiring a cover designer, the first thing you…

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A Picture Might Be Worth 1000 Words, But Sometimes It Should Just Shut Up!

Your book cover is like a handshake. It’s the first impression the public will have of your book and it’s important to get it right. One of the biggest mistakes indie authors make is “image desperation.” Image desperation happens when a novice publisher is so desperate to have an image, any image, that he or she will make do with completely unsuitable photos or amateur illustrations that virtually shout, “homemade.” It’s not only damaging to your image, it’s completely unnecessary. It…

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Can I Fit 900 Words on the Back Cover?

by Cathi Stevenson Part of the Build Your Book Series for indie authors / self-publishers Over the years, I’ve developed a file of information that I send to all of my book cover design clients as we’re nearing the spine and back cover parts of the project. These are just guidelines, but for the typical 6 x 9 book this is what I have found works best, and what I share with my clients: BACK COVER TEXT: You have room…

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Ready to Start Work on Your Book Cover Design?

This is What You Need To Do First: Book cover design is the most important part of your book marketing plan. It’s your advertisement, your product packaging, your handshake that greets the world. Whether you’re planning to create your own book cover, or hire a professional book cover designer and becoming the project manager, you really need to do your homework, that includes: understanding what purpose your book cover serves identifying your target audience doing extensive research on what’s selling…

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