Book Promotion

“Self-Published Authors Are Destroying Literature” and Other Opinions

Is self-publishing destroying literature? Hardly, but the debate about self-publishing (which I’m using as a blanket term to describe indie publishing, independent publishers, author / publishers, vanity publishing and subsidy publishing and any other name used to refer to someone who is publishing via non-traditional routes) has been blowing up online forms since the late 1990s, and real-life writers’ group discussions long before that. Although the reading public is beginning to accept self-published books (more so in some genres than…

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Best Selling Author Pam Crooks Talks About Her Move From Traditional to Self-Publishing

” Have the best product you can make. Same goes with  traditional publishing. Learn, write, revise and then repeat. Make it your mantra.“ When did you publish your first book? Pam Crooks: My first book was released by Dorchester Publishing in 2001. That book was Wyoming Wildflower, which is still my mother’s favorite. How long did it take you to find a publisher who would work with you? Pam Crooks: Forever, it seems. But all told, it was nine years…

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Are You Selling Your Competitor’s Book Online?

by Cathi Stevenson Creating a successful book cover and using it as a marketing tool takes a bit of imagination, some technical skills, and a little knowledge about human nature and psychology. You need to understand how people view things, what they look at, what attracts them to a particular book online and what makes a person buy one book instead of another. The website, the book’s position on the site and how it interacts or stands out from the…

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10 Tips for a Professional Book Layout

A book that has been professionally designed will appear more polished and appealing to potential buyers. These formatting tips are not limited to the front cover of a book. There are many ways to enhance the look and readability of  back cover text and interior layout. 1. Don’t make your line width too long. Many people assume the solution to too much text is to either drop the point size or extend the trim size or margins. This is not…

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Ready to Start Work on Your Book Cover Design?

This is What You Need To Do First: Book cover design is the most important part of your book marketing plan. It’s your advertisement, your product packaging, your handshake that greets the world. Whether you’re planning to create your own book cover, or hire a professional book cover designer and becoming the project manager, you really need to do your homework, that includes: understanding what purpose your book cover serves identifying your target audience doing extensive research on what’s selling…

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Sell Sheets and Book Promotion

by Cathi Stevenson BookCoverExpress.com book cover design is offering a free, one-sided sell sheet with the order of a full-spread (front, back spine) print book cover until March 1, 2016. A sell sheet is a flier that provides details about your book on one convenient sheet of paper. It differs from a press release because it’s not focusing on “news” about your book, but rather on the book itself. It’s like a birth announcement: facts and details. You can use…

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