Book Design

Best Selling Author Pam Crooks Talks About Her Move From Traditional to Self-Publishing

” Have the best product you can make. Same goes with  traditional publishing. Learn, write, revise and then repeat. Make it your mantra.“ When did you publish your first book? Pam Crooks: My first book was released by Dorchester Publishing in 2001. That book was Wyoming Wildflower, which is still my mother’s favorite. How long did it take you to find a publisher who would work with you? Pam Crooks: Forever, it seems. But all told, it was nine years…

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A Picture Might Be Worth 1000 Words, But Sometimes It Should Just Shut Up!

Self-publishing authors are in fact, small businesses. The same advice for marketing and presentation can apply to publishers, or to people selling widgets or offering manicures. Whether it’s a book cover, or your website, or your business marketing materials, these are the first things people see in real life and online. They’re often the first impression people have of your business or your project. Unlike large publishing companies or big corporations, most small businesses cannot afford mistakes. If you are…

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Free Book Cover Design Fonts for Self-Publishers

Font choice can make or break your book cover design. There are just too many typefaces out there, and without years of training and the time and money to experiment, it’s probably safer to go with traditional styles for most book publishing projects. There are other things to consider, too, like commercial licenses if you’re selling a book. Then you have to confirm that the font is designed properly. We’ve all seen fonts where the spacing between the letters (tracking)…

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Are You Selling Your Competitor’s Book Online?

by Cathi Stevenson Creating a successful book cover and using it as a marketing tool takes a bit of imagination, some technical skills, and a little knowledge about human nature and psychology. You need to understand how people view things, what they look at, what attracts them to a particular book online and what makes a person buy one book instead of another. The website, the book’s position on the site and how it interacts or stands out from the…

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10 Tips for a Professional Book Layout

A book that has been professionally designed will appear more polished and appealing to potential buyers. These formatting tips are not limited to the front cover of a book. There are many ways to enhance the look and readability of  back cover text and interior layout. 1. Don’t make your line width too long. Many people assume the solution to too much text is to either drop the point size or extend the trim size or margins. This is not…

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Can I Fit 900 Words on the Back Cover?

Over the years, I’ve developed a file of information that I send to all of my clients as we’re nearing that part of the project. These are just guidelines, but for the typical 6 x 9 book this is what I have found works best, and what I share with my clients: BACK COVER TEXT: You have room for about 250 – 300 words on the back cover. Submit it in an unformatted (no boxes, no tabs, no indents, no…

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Ready to Start Work on Your Book Cover Design?

This is What You Need To Do First: Book cover design is the most important part of your book marketing plan. It’s your advertisement, your product packaging, your handshake that greets the world. Whether you’re planning to create your own book cover, or hire a professional book cover designer and becoming the project manager, you really need to do your homework, that includes: understanding what purpose your book cover serves identifying your target audience doing extensive research on what’s selling…

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Tools You Can Use: Resources for Self-Publishers

by Cathi Stevenson Barcode generator I’ve used this service for years. Makes perfect EPS files that are formatted properly at 100% black. http://smallpressbarcode.com/ Book spine calculator The actual numbers for calculating your CreateSpace book spine. https://www.createspace.com/Products/Book/CoverPDF.jsp Amazon book cover image sizes This page tells you the exact size they want: https://kdp.amazon.com/help?topicId=A2J0TRG6OPX0VM#dim Cover template generator for Lightning Source https://www.lightningsource.com/covergenerator.aspx Get an ISBN in Canada http://www.bac-lac.gc.ca/eng/services/isbn-canada/Pages/isbn-canada.aspx BISAC subject headings Find your book category https://www.bisg.org/bisac/complete-bisac-subject-headings-2015-edition Book layout Where does the copyright page go?…

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Sell Sheets and Book Promotion

by Cathi Stevenson BookCoverExpress.com book cover design is offering a free, one-sided sell sheet with the order of a full-spread (front, back spine) print book cover until March 1, 2016. A sell sheet is a flier that provides details about your book on one convenient sheet of paper. It differs from a press release because it’s not focusing on “news” about your book, but rather on the book itself. It’s like a birth announcement: facts and details. You can use…

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